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TGIF: 12 Days of Christmas (or holiday of your choice) 2012 Edition
Fellow PR practitioners, clients, and media, it’s time to revisit the famous gifts from the “12 Days of Christmas” song. Here’s this year’s “ripped from the headlines” spin on the evergreen list....
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TGIF: PR for Mr. Claus
For many PR pros, the days leading up to Christmas can be eerily quiet. After weeks of intense holiday outreach, the somewhat sudden slow down can be jarring – clients taking vacation time, reporters’...
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TGIF: Merry Mad Libs 2012
The Global Language Monitor has released its annual list of the Top Words of the year. “’Apocalypse’ tops the list. Armageddon, and similar terms reflect a growing fascination with various...
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Tuesday Tips: Logo Logic
There have been many logo debacles over the last few years. One of the more recent and notable uproars occurred within the University of California statewide system. UC officials decided to change its...
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Tuesday Tips: Influencer Outreach: Best Practices
Whether you’re representing a start-up or a long-standing brand, tapping a few key “influencers,” people who can drive others to action or to wax wondrously about your brand or product can do great...
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Tuesday Tips: Don’t Trip Up! FAM Trip Planning Primer
Seeing really is believing, and for PR pros, a familiarization press trip, or FAM trip, is a staple for securing in-depth, first-hand coverage of a destination. A successful FAM trip will not only...
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TGIF: Get Your Blog in Shape
Is your blog flabby? Is its content the equivalent of junk food? As with other spring rituals, getting your content in shape is a worthy exercise. Ask yourself these questions and then choose a...
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Tuesday Tips: Surveys, Petitions and Polls—Oh My!
The results are in: When looking for a unique angle to promote a client, sometimes it helps to ask for the public’s opinion. Including an omnibus-style survey, social media poll, or even a petition...
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Tuesday Tips: Avoid Social Media Disasters
As PR and social media professionals who often share content on behalf of brands and company executives, we literally have their reputations in our hands…and on our dashboards. That’s why every PR pro...
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TGIF: PR and Social Media Move Movies
Memorial Day is the unofficial kick-off of the summer movie season, marked more and more by social media-infused promotions. The goal is to drive interest among the typically young, male movie fans...
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Tuesday Tips: To Friend or Not to Friend? Best Practices for Connecting with...
These days, it seems that everyone and their grandmother is on Facebook. For PR pros, embracing social media often means connecting with clients. Team members start friending client staff, and vice...
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TGIF: Wendy Davis Stands and Delivers and a PR Star is Born
What’s the quickest way to political PR stardom? It might just be a filibuster. Wendy Davis was a nationally unknown Texas state senator–up until Tuesday, that is. Although the mainstream media was...
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TGIF: Tweet For Yourself, Not The Organization
by guest blogger George Drucker Who speaks for an organization? It shouldn’t be a tweet from an “unauthorized” employee (even if that employee makes $20 million a year!) In the era of social/digital...
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TGIF: These Should Be Words (PR Version)
Neologisms: 1: a new word, usage, or expression, 2: a meaningless word coined by a psychotic Ok, going with definition one, this is an exercise many people engage in, including the Sunday NY Times...
View ArticleBest Practices: Social Media for Millennial PR Pros
By guest blogger Heather Scott Are you on Facebook? Twitter? Instagram? Tumblr? For at least 25 hours a week? Do you think you have phantom phone syndrome? If so, you are probably a millennial, and if...
View ArticleTGIF: Oh Grow Up! “Adulting” in the PR World
by guest blogger by Hilary Dillon Two weeks after college graduation it hit me, I was an adult, or at least I was expected to be! The plunge into adulthood included an internship in the PR industry – a...
View ArticleTuesday Tips: 5 Steps to a Successful Twitter Chat
Twitter chats are a great way to interact with followers and fans, and also to cultivate a better understanding of your community. A Twitter chat is an online, public forum that revolves around a...
View ArticleTGIF: Patch Things Up! PR Praise for Hyper-Local Media
This past week AOL CEO Tim Armstrong issued a memo to the staff of the struggling content company, saying that he was sorry about the impulsive and public way he fired Abel Lenz, the creative director...
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Tuesday Tips: DIY Fabulous #PR Infographics!
Today’s information has got to be compelling in content and presentation to get media attention. The more compelling, the longer shelf life it will have in our ever-changing, updating, posting media...
View ArticleTGIF: Can Your Social Media Use Some Spring Cleaning?
In the digital age, your home probably isn’t the only thing that needs a light dusting after a long winter. Here are a few Friday ideas to help you hit “refresh” and spring clean your social media....
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